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THE PROBLEM

V Energy is a brand known for making people a bit better at stuff. Whilst this appeals to heavy drinkers, light ones are more skeptical. To them, energy drinks are a necessary evil, so we needed to show them just how necessary we could be.

THE IDEA

Enter V Skills cans, 24 essential life lessons that should have been taught at school, inside 14 million cans. A simple scan of the can with a smartphone unlocked the entertaining 'how-to' guide in the form of a short film, teaching you everything from smoke bombing to nailing a sickie. For this content we worked with Youtube influencers, Oscar nominated animators, comedians and real life experts.

Case Study

THE SKILLS VIDEOS (YOUTUBE PLAYLIST)

Results